In the hallways of my high school, friends would always come to me for help responding to important text messages (ok, usually to break up with boys). I’d take their phone in my hands and a few taps later, they’d all say the same thing… “Oh my god, how did you do that?! It’s perfect!”. I can quickly read people’s emotions, and immediately tune into what they care about. I can finish people’s sentences, knowing just what they’re trying to express. I’ve always instinctively known what to say, and how to say it.

Fast forward to 2016, I started with my own Instagram fashion account, and quickly found myself managing the accounts of several female led businesses. Essentially, it felt like texting for my friends again during lunch and between class… jumping into someone else’s world, penning the words as if they were their own. The longer I surrounded myself with female entrepreneurs, the more hooked on the lifestyle I became. I gained unique, deep insight into the realities of running a business - good, bad and ugly. Entrepreneurship is scary, you’re always working, trying to perfect your craft, constantly dealing with problems and keeping your business running. You’re never really off. But I also saw the ability these women had to put goodness into the world, to help people with their services, consciously designed products, and their brand messaging. I could find stories in their work and their goals that the owner struggled to see themselves, bringing it to life with beautiful visuals and quippy captions. While I loved the impact I was creating, at 26 I wasn’t quite ready to take the leap myself to do it full time.